KAFT'23 Film Series | Sound Design & Music

In 2023, Kaft asked us to create sound design and music for 21 films prepared for their new T-shirt series. For these films, we crafted a unique world tailored to each design. Each character received a distinct sound design that evolved according to their position.

Furthermore, we considered the psychological effects of the T-shirts on people, creating ambient sounds, sound mixing, and original music that matched the designs. This journey was an experience that every sound designer and musician would love to have. One of the most important aspects was Kaft's commitment to giving the artists complete creative freedom.

With this freedom, we developed bespoke T-shirt sound designs, Foley work, and innovative digital sounds, striving to reflect the auditory value these films deserved. Our goal was to capture the essence of each T-shirt, bringing together visual and auditory elements to provide an impactful experience.

Credit:
Brand: Kaft
Campaign Direction & Design: Kaft
Creative Director: Piril Sili
Creative Producer: Kivanc Aykan
Designers: Caner Saral, Fatih Cakir, Kivanc Aykan, Sercan Altintas, Piril Sili
3D Garment Modeller: Kirti Tapodhan
Concept Designer: Oznur Oluc
Modellers: Safa Iseri, Goktug Demir
Sound Design: Goktug Kayrahan
Motion Capture: Jpeg Tv
Layout Design: Ugurcan Demir